Igama elithi "Bajaj" lineentsingiselo ezininzi kunye nemibutho, kuxhomekeka kwimeko esetyenziswa kuyo. Ligama elibambe ukubaluleka kwimimandla emininzi, kubandakanya ishishini, inkcubeko kunye nolwimi. Kweli nqaku, siya kuphonononga imvelaphi yegama elithi "Bajaj," uqhagamshelo lwayo kwiShishini leShishini leHlabathi, ukubaluleka kwenkcubeko, kunye nendlela eya kuqhubeka ngayo abantu kwihlabathi liphela.
1.I-Etymology kunye neMvelaphi
Igama "Bajaj" liyimvelaphi yaseIndiya kwaye ngokuyintloko lisetyenziswa njengefani phakathi kwabantu baseHindu noJinin. Kukholelwa ukuba neengcambu kuluntu lwaseMarwari, iqela elaziwa ngeshishini layo kunye neshishini. Ifani ibonisa ilifa elityebileyo laxhonywa kwiRhwebo nakuMbutho, ibonisa ukubaluleka kwembali yoluntu lweMarwari kwi-Indiapes.
2.I-bajaj njenge-commamerate
Olona phawu lubalaseleyo kunye negama elithi "Bajaj" livela kwiIqela le-Bajaj, enye ye-India enkulu ye-India kunye neyona nto iphambili kwishishini. Wasekwa ngo-1926 nge-jamnalal bajaj, eli qela lidlale indima ebaluleke kakhulu kwezomzi-mveliso ye-India kunye nezoqoqosho. Ibandakanyeka kumacandelo ngamacandelo, kubandakanya neemoto, ezemali, i-inshurensi, izixhobo zombane, nangaphezulu.
Bajaj Auto
Enye yeenkampani zeflegi zeqela le-bajajBajaj Auto, umvelisi ohlaziyiweyo kwihlabathi jikive kwayeI-Wielers ezintathu. Yaziwa nge-Iconic Scooters yayo kunye nezithuthuthu, i-Bajaj Auto iba ligama lendlu eIndiya kunye nomdlali ophambili kwiimarike zamanye amazwe. Iimodeli ezithandwayo ezinje ngepulsar, uChetak, noDoinar zenze "i-bajaj" ngokungqinelana, ukufikeleleka, kunye nezinto ezintsha kwishishini lemoto.
Ezinye iinkampani ze-Bajaj
Ngaphandle kwe-Bajaj Auto, le qela ineenkampani ezibalaseleyo ezinjengeBajaj Finserv, inkokeli kwiinkonzo zezezimali, kunye nombane we-bajaj, ezenza izixhobo zokubonisa kunye nezisombululo ezikhanyayo. La mashishini abonisa amashishini ahlukeneyo phantsi kwe "Bajaj" I-Isbrela, ibonisa ifuthe elibanzi lezinto kuwo kuwo amashishini.
3.Ukubaluleka kwenkcubeko
EIndiya, igama elithi "Bajaj" linentsingiselo yenkcubeko ngaphaya kwezivumelwano zeshishini. Intsapho ye-Bajaj ibonakaliswe ngokwembali ne-pilanthropy kunye notshintsho lwentlalo. UJamnalal Bajaj, uMseki weqela le-Bajaj, wayengumlingane osondeleyo kaMahatma Gandhi kwaye wathathelwa ingqalelo kwiNkululeko yenkululeko yaseIndiya. Wayesaziwa ngemigudu yakhe ekuqhubekiseni ukuzithemba kunye nophuhliso lwasemaphandleni, amaxabiso aqhubeka nokukhuthaza intanda-bulumko yeqela le-Bajaj.
Igama likwavela kwixabiso lemveli laseIndia yoShishino, ukusebenza nzima, kunye neNkonzo yoLuntu, ibe ngumthombo weqhayiya amaninzi.
4.Imbono yolwimi kunye neNtloko yeHlabathi
Ngokwembono yolwimi, "Bajaj" sisitya esidlulise imida yengingqi kwaye safumana ukwamkelwa kwehlabathi ngenxa yempumelelo yeqela le-Bajaj. Kumazwe anjengeIndonesia, igama elithi "Bajaj" lithathe intsingiselo ye-colloquial ngenxa yokusetyenziswa ngokubanzi kwe-Bajaj - i-vieleds ezintathu njengezothutho lukawonke-wonke njengezothutho lukawonke-wonke. Ezi moto, zihlala zibizwa ngokuba "yiBajaj" eIndonesia, ziye zaba yinxalenye ebalulekileyo yobomi basezidolombini enjengeJakarta.
I-Global Fikelele yeHlabathi yiTestamente empembelelo ye-Bajaj Brand, eye yaba luphawu lwe-Indian Gonuity kwaye ibonakalise ukugqwesa.
5.Isimboli ye-Innovation kunye nenkqubela phambili
Kwiminyaka eminyaka, igama elithi "Bajaj" lifikile intshayelelo kunye nenkqubela phambili, ngakumbi kwilizwe elisaphuhlayo. Iimoto ezifikelelekayo ze-Bajaj kunye ne-upoll-isebenza ngezithuthi ezixhotyiswa zizigidi ngokubonelela ngezisombululo zothutho ezifikelelekayo. Ngokufanayo, uBajaj Foreserv udlale indima ephambili ekwandisweni ukubandakanywa kwemali ngokubonelela ngeemveliso ezinobuchule ezilungiselelwe iimfuno zabathengi ezahlukeneyo.
Igama likwanxulunyaniswa nokuzinza nokuziqhelanisa. Umzekelo, i-Bajaj Auto yenze inyathelo lezithuthi zombane, ezizisa iimodeli ezinje ngesikelo sombane sokucoca imfuno yokufumana imfuno yokukhula kwe-eco.
6.Ukuqukumbela
"Ithetha ntoni iBajAJ?" ngumbuzo oneempendulo. Kwisiqhelo sayo, imele ifani enemithi yembali kwi-India noRhwebo. Kwingqondo ebanzi, igama elithi linokutshintshana ngezinto ezintsha, ukuthembeka, kunye nenkqubela phambili, ngenxa yempumelelo yeqela le-Bajaj kunye neenkxaso zayo.
Ngaphandle kweshishini, "Bajaj" babaluleke kakhulu kwinkcubeko kunye ne-pilanthropic ukubaluleka, ukuxabiseka kwenkonzo kunye nokuzinza. Ukuqonda kwayo kwehlabathi, ukuba njengencwadi yemoto ekhokelayo okanye njengophawu lwezothutho zale mihla kwizixeko ezinje ngeJakarta, igxininisa kakhulu kunempembelelo yayo ebanzi.
Igama "Bajaj" ayisiyogama nje; Lilifa eliqhubeka nokukhuthaza kwaye libule umhlaba ngeminikelo yayo kumzi mveliso, uluntu nakwinkcubeko.
Iposi Ixesha: 12-1024
