Igama elithi "bajaj" liphatha izincazelo eziningi nezinhlangano, ngokuya ngomongo osetshenziswa kulo. Yigama eliba namandla ezimeni ezahlukahlukene, kufaka phakathi ibhizinisi, amasiko nolimi. Kulesi sihloko, sizohlola umsuka wethemu elithi "Bajaj," ukuxhumana kwalo ku-Global Business Landscape, ukuhambisana kwamasiko ayo, nokuthi kuhlangana kanjani nabantu emhlabeni wonke.
1.Etymology nemvelaphi
Igama elithi "Bajaj" livela e-India futhi ngokuyinhloko lisetshenziswa njengesibongo phakathi kwabantu bakwaHindu kanye namaJain imiphakathi. Kukholakala ukuthi unezimpande emphakathini weMarwari, iqembu elaziwa ngosomabhizinisi kanye nebhizinisi le-Acumen. Isibongo sibonisa ifa elicebile liboshwe kwizentengiselwano nasekuthengiseni, elibonisa ukubaluleka komlando womphakathi weMarwari eNdiya yezamabhizinisi eNdiya.
2.Bajaj njengebhizinisi elihlanganisiwe
Ukuhlangana okuvelele kakhulu ngegama elithi "bajaj" livelaIqembu likaBajaj, Omunye webhizinisi elikhulu kunawo wonke eNdiya futhi elinomthelela omkhulu kakhulu. Yasungulwa ngo-1926 ngoJamnalal Bajaj, leli qembu lidlale indima ebaluleke kakhulu ekubumbeni i-India nezomnotho. Kubandakanyeka emikhakheni ehlukahlukene, kufaka phakathi izimoto, ezezimali, umshuwalense, izinto zikagesi, nokuningi.
Bajaj Auto
Enye yezinkampani ezifulegi leqembu laseBajajBajaj Auto, umenzi owaziwa emhlabeni jikelele wama-wheellers amabili futhiama-wheels amathathu. Waziwa ngabakwa-Scooters bakahle abayisithonjana kanye nezithuthuthu, iBajaj Auto isiphenduke igama lekhaya eNdiya kanye nomdlali omkhulu ezimakethe zamazwe aphesheya. Amamodeli athandwayo afana ne-pulsar, i-chetak, ne-dominar eyenziwe "bajaj" evumelanayo ngokuthembela, ukufinyeleleka, kanye nokwenziwa okusha embonini yezimoto.
Ezinye izinkampani zeBajaj
Ngaphandle kweBajaj Auto, leli qembu linezinkampani ezivelele ezifana neBajaj Finserv, umholi kwezinsizakalo zezezimali, kanye nogesi weBajaj, osebenza ngezixazululo nezisombululo zokukhanyisa. Lawa mabhizinisi akhombisa ukungena okuhlukahlukene ngaphansi kwegama elithi "Bajaj", akhombisa ithonya elibanzi lomkhiqizo ezimbonini.
3.Ukubaluleka kwamasiko
E-India, igama elithi "bajaj" linokubaluleka kwamasiko okungaphezu kwamabhizinisi alo. Umndeni wakwaBajaj ngokomlando uhlotshaniswe no-Philanthropy kanye nezenhlalo. UJamnalal Bajaj, umsunguli weBajaj Group, wayengumngane osondelene noMahatma Gandhi futhi wabamba iqhaza ngenkuthalo enhlanganweni yenkululeko yaseNdiya. Wayaziwa ngemizamo yakhe ekuthuthukiseni ukuzimela nokuthuthukiswa kwezindawo zasemakhaya, amanani aqhubeka nokukhuthaza ifilosofi yeqembu laseBajaj.
Igama liphinde lisebenze ngamagugu endabuko laseNdiya amabhizinisi, ukusebenza kanzima, kanye nensizakalo yomphakathi, okwenza kube ngumthombo wokuziqhenya kwabaningi.
4.Umbono olula nowokugcina emhlabeni jikelele
Ngokombono wezilimi, "bajaj" yisibongo esidlulile imingcele yesifunda futhi sathola ukuqashelwa kwamanye amazwe ngenxa yempumelelo yeqembu laseBajaj. Emazweni afana ne-Indonesia, igama elithi "bajaj" lithathe intsholo ekhanyayo ngenxa yokusetshenziswa okubanzi kwama-bajaj ama-wheellers amathathu njengezithuthi zomphakathi njengezokuhamba zomphakathi. Lezi zimoto, zivame ukubhekisela nje ngokuthi "bajaj" e-Indonesia, ziye zaba yingxenye yempilo yasemadolobheni emadolobheni afana ne-jakarta.
I-World's Global Aide iyi-testament yethonya le-Bajaj Brand, esephenduke uphawu lobuhlakani be-Indian kanye nokwenza kahle.
5.Uphawu lokusungula nenqubekela phambili
Eminyakeni engamashumi eminyaka, igama elithi "bajaj" selifikile ukufanekisa okusha kanye nenqubekela phambili, ikakhulukazi ezweni elisathuthuka. Izimoto ezingabizi kakhulu zeBajaj Auto and Futo zinika amandla izigidi ngokunikeza izixazululo zokuhamba ezifinyelelekayo. Ngokufanayo, iBajaj Finserv idlale indima ebalulekile ekwandiseni ukufakwa kwezimali ngokunikeza imikhiqizo emisha ehambelana nezidingo zamakhasimende ezahlukahlukene.
Igama libuye lihlotshaniswe nokuqina nokuvumelana nezimo. Isibonelo, iBajaj Auto yenze imizamo engxenyeni yemoto kagesi, yethula amamodeli afana ne-chetak scooter kagesi ukubhebhethekisa isidingo esikhulayo sokuhamba nge-eco-friendration.
6.Ukugcina
"Kusho ukuthini uBajaj?" umbuzo onezimpendulo ezibunjiwe. Emgogodleni wayo, imele isibongo ngezimpande zomlando engcentweni yaseNdiya nasekuhwebeni. Ngomqondo obanzi, yigama elifana nelokuthuthukiswa, ukuthembeka, kanye nenqubekela phambili, ngenxa yempumelelo ye-Bajaj Group kanye nezixhaso zawo.
Ngaphandle kwebhizinisi, "bajaj" uphethe ukubaluleka kwamasiko ne-Philanthropic, amanani afaka izinsiza kanye nokusimama. Ukuqashelwa kwalo kwembulunga yonke, kungaba njengohlobo oluholayo lwezimoto noma njengophawu lokuhamba lwanamuhla emadolobheni afana ne-jakarta, kugcizelela umthelela wawo obanzi.
Igama elithi "Bajaj" alililo nje igama; Kuyifa eliqhubeka nokugqugquzela futhi libumbe umhlaba ngeminikelo yalo emkhakheni, umphakathi, namasiko.
Isikhathi sePosi: 12-10-20244
